Visual identity concept of a music festival organized by musician Porter Robinson. The new visual is inspired by the artist’s second studio album Nurture. The design alludes to the strong connection between nature, music, and reality, which forms the foundation of the festival atmosphere.
Cloud drawings are used as an expression of playfulness and lightness, symbolizing the freedom of music. These drawings intertwine with photographs of the sky, representing the power and perspective of nature. Through this connection, an aesthetic is created that reflects the musical experience of this festival.